Streaming giant Netflix launched a new promotional plan to attract new users. It launched a plan in which customers need to pay only Rs. 5 for the first month. After the first month, they will be charged according to the standard rates based on their plan. The new offer is only available from February 21 for new users.
The new promotional plan is applicable to all subscription plans. Currently, Netflix offers four subscription plans to its users. Netflix’s cheapest plan is for mobile-only and costs at Rs. 199. Basic plan costs at Rs 499 per month, standard at Rs 649 per month and premium at Rs 799 per month.
“This is a new marketing promotion designed to help more people discover Netflix. Depending on its success, we may roll it out more widely,” a Netflix spokesperson said.
Netflix has one of the most expensive subscription plans in India. In comparison, Amazon prime monthly plan costs only Rs 129 per month or Rs. 999 per annum, while Hotstar Premium is available at Rs. 199 per month.