Bose on Tuesday announced the launch of a new product called Frames. Frames are claimed to be the world’s first audio augmented reality platform embedded into a pair of premium sunglasses. It combines a micro-acoustics and voice control to the sunglasses, bringing things to a whole new level. Bose says Frames is the tiniest, thinnest, and most lightweight audio system it has ever unveiled. This pair of sunglasses can be used to stream music and other information, take or make calls, and trigger voice assistants. It is the first commercial product embedded with the Bose audio augmented reality platform.
Bose’s Frames are sunglasses first and foremost, shielding eyes from 99 percent of UVA/UVB rays with uniformly tinted lenses and weighing in at 45 g (1.6 oz). So pretty similar to a regular pair of sunglasses.
It has a microphone built in, so you can stream tunes from your phone and speak to Siri or Google Assistant. They also have GPS and motion sensors onboard, which means Bose’s Audio AR platform will know what you’re looking at and tell you all about it. They come in two styles – square and round – and there’s no display so they’re not quite as chunky as previous smart specs we’ve seen.
The battery on the Bose Frames offers up to 3.5 hours of playback and up to 12 hours of standby time. Bose claims Frames can be fully recharged in less than two hours using the included pogo-pin cable. In the box are a cleaning cloth/ bag and a protective case.
Bose Frames are priced at $199 and will be available in January 2019. The frames scratch resistant and weigh 45 grams.
“Bose Frames are both revolutionary and practical,” said Mehul Trivedi, Director of Bose Frames. “They look and act like classic sunglasses — until you turn them on.