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Samsung overtakes Apple and OnePlus to regain top spot for the premium handset category

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Samsung surpassed Apple and OnePlus to regain top spot in the premium smartphone category. According to Market research firm International Data Corporation (IDC), Galaxy S10 sales help Samsung to regain the position.

According to Counterpoint Research, Samsung had a 36% share in the premium smartphone (Rs 30,000 and above) market in India in the January-March 2019 quarter.

OnePlus had a 26% share, while Apple had a 19% share in the said quarter. Other players accounted for the remaining 11% share of the premium segment. In the last quarter of 2018, OnePlus held the pole position with a 36% market share, Apple was at 30% and Samsung had a 26% share.

According to market analyst sale of Galaxy S10 series helped the company to dethrone OnePlus and regain top position. Samsung S10 series — S10e, S10, and S10 plus is doing pretty well in Indian as well as international markets.

IDC India’s associate research manager Upasana Joshi said, “Samsung surpassed Apple for the leadership position in the premium segment with an overall share of 36% in Q1 2019 due to its newly launched Galaxy S10 flagship series that was supported by huge marketing campaigns. OnePlus followed, as its OnePlus 6T was the top-selling model.”

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