Epic Games creator of one of the most popular games ‘Fortnite’ announced that it will soon launch its own store for computer games. Buyers will be able to access it either online or through the Epic Games launcher to purchase games.
The Fortnite developer has said that the new digital storefront will offer developers 88% of revenue made on game purchases, with Epic taking just a 12% cut. Epic will also waive the 5% royalty it takes for use of its Unreal Engine if the games are sold on the Epic Store.
The launch of the Epic Games Store puts it in competition with the likes of Valve’s Steam Store and the Microsoft Windows Store. Epic is also just the latest company to expand its online footprint — in this case, a game launcher — into a store. Activision Blizzard, Discord, Electronic Arts, and Ubisoft all have game stores tied to game launchers.
“While running Fortnite we learned a lot about the cost of running a digital store on PC,” Epic boss Tim Sweeney said in an interview. “Fixed costs of developing and supporting the platform become negligible at a large scale. In our analysis, stores charging 30 percent are marking up their costs by 300 to 400 percent. But with developers receiving 88 percent of revenue and Epic receiving 12 percent, this store will still be a profitable business for us.”
There is no official launch date for the Epic Games store, a statement from the company says it will be launching “soon”, with a hand-curated set of games for both PC and Mac, and will open up to a broader range of games throughout 2019.
Epic is also rolling out something called a Support-A-Creator program alongside the store, Sweeney said. The program connects developers with over 10,000 creators, such as YouTube video makers and Twitch streamers. The Support-A-Creator program rewards creators for bringing exposure to game developers.