Apple‘s smartwatch is the most popular in the world. According to a report from Strategy Analysts, Apple outperformed other manufacturers (Fitbit, Samsung). According to the report, Apple shipped 6.8 million smartwatches in Q3 2019, an increase of 51 percent from 4.5 million units a year ago. The data don’t include the sales of Apple Series 5 that were announced in September but available only in the latter half of the month.
Overall in Q3, 2019, a total of 14.2 million smartwatches shipped globally which is 42% higher than the last year, same quarter results. Last year in Q3, a total of 10 million smartwatches shipped globally.
Samsung also saw an increase in the number of sales. Its global smartwatch market share jumped from 11 percent (Q3, 2018) to 13 percent (Q3, 2019). The South Korean Electronics giant shipped 1.9 million smartwatches globally in Q3 of 2019, compared to 1.1 million units in Q3, 2018.
The most disappointing results came for Fitbit. Its global smartwatch market share dropped from 15 percent (Q3, 2019) to 11 percent (Q3, 2018). It managed to ship only 1.6 million smartwatches compared with 1.5 million a year ago. After the acquisition by Google, Fitbit’s number could increase in the future.
Neil Mawston, executive director at Strategy Analytics, said, “Apple Watch remains a long way ahead of the chasing pack and its global smartwatch market share has grown from 45 percent to 48 percent in the past year.”