Facebook announced a new update that will prioritize original reporting and stories in Users’ News Feed. Facebook will prioritize articles in News Feed that it identifies as original reporting on a developing story or topic.
Facebook will use AI to identify stories that often cited as original sources. In addition, Facebook will also work with publishers and academics to identify original content. In the case of multiple stories from different publishers, Facebook will boost news from publishers who broke out the story. In the beginning, original reporting will be available in English and later it rolled out to more languages.
In another major change, Facebook will demote content that will not have transparent information about the publisher’s editorial staff. Facebook believes that the website which doesn’t include the editorial staff on their website often lacks credibility and produces content with clickbait purpose.
The company believes that these measures and new updates will help original reporting to increase its reach. “We anticipate most news publishers won’t see significant changes to their distribution in News Feed as a result of these updates,” Campbell Brown, VP, Global News Partnerships, and Jon Levin, Product Manager, wrote in a blog.