CEO Mark Zuckerberg said Thursday that Facebook is overhauling the news feed to prioritize posts from family and friends, as opposed to those from brands and publishers.
Th shift is the most significant overhaul in years to Facebook’ News Feed, the cascading screen of content that people wee when they log into social network. Over the next few weeks, users will begin seeingfewer viral videos and news articles shared by media companies. Instead, they’ll see more baby pictures and status updates from aunts, childhood friends and co-workers.
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” Zuckerberg wrote on his Facebook page. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” he wrote. “But I also expect the time you do spend on Facebook will be more valuable.”