In November 2018, Facebook announced the rolled out the “Lasso”, a short-form video app in the US. The Lasso is similar to viral app TikTok and allows users to create short videos. Equipped with video-editing tools, the app allows users to add text as well as music to their videos.
The app will allow users to follow other creators, search for content using hashtags and create new, short videos using a suite of creative tools. Facebook makes sure to note that the app includes a “massive music library,” which leverages it to take a shot at TikTok, an app that has gained popularity with lip sync videos.
The app is available on both, iOS and Android where users could log-in using their Facebook or Instagram accounts and share their videos from Lasso to their Facebook Stories. According to app analytics company Sensor Tower, the app has been downloaded over half a million times in the US and over 2.2 million times in Mexico.