OnePlus emerged out to be a winner for the premium smartphone category in Q3. The Q3, 2019 data has been out and OnePlus continued to lead the premium handset market in India. The Chinese manufacturer dominated the smartphone segment with a 35 percent market share, followed by Samsung and Apple with 23 percent and 22 percent market share respectively. OnePlus grew at the rate of 95% YoY due to impressive sales of its OnePlus 7 and 7T-series smartphones.
Samsung’s growth is driven by the good sales of flagship Galaxy S10-series while iPhone XR helped in the growth of Apple. Apple recently dropped the price of the iPhone XR as well. The top 3 brands (OnePlus, Apple, Samsung) rules the 79% market share, down from 83% last year. New flagship smartphones from the brand including Oppo, Xiaomi, Asus, and others captured some market share from the top 3 brands.
Indian premium smartphone market segment is still very low, accounting for just 5 percent if we compare it with global market share. In the US the premium market share is accounting for 50-percent while in China it is 22 percent.