After acquiring India’s e-commerce giant Flipkart Walmart is now planning to launch a video streaming service in India. The move will help to stand against the rivals like Amazon Prime and Hotstar.
The service will be available to all Flipkart Plus users. But unlike other video streaming apps users will not be able to buy Flipkart Plus. The program requires consumers to spend about 15,000 rupees on the online marketplace, amassing 300 “super coins.” Flipkart is not going to produce originals initially, it will reportedly license content from local studios like Balaji Telefilms and companies such as Walt Disney. Initially, it will offer short videos movies and web series.
“Most consumers’ first touchpoint with the internet is through online video content and statistics suggest that video content and entertainment play a key role in bridging the gap for consumers to come online and experience e-commerce,” a company spokeswoman said to Reuters.
The service is already available to a few members and it will be available to all members in the coming days.
Amazon Prime subscription costs Rs. 999 per year or Rs. 129 per month.